Google+ nested strategies


How the Red Cross is Leveraging the Power of Social Media for Disaster Outreach & Response

I recently had a unique chance to let my inner marketing geek shine during a volunteer-led behind-the-scenes tour of the American Red Cross Dallas Fort-Worth’s Digital Operations Center (DigiDOC). This social media command center allows them to monitor social conversations before and during disasters to help anticipate disaster needs and connect more people with resources during an emergency. The Center was developed via a partnership with Dell Computers and is powered by Radian6, a SalesForce software that has been described as “Hootsuite on steroids,” that is used by more than half of Fortune 100 companies to monitor, analyze, and engage in social media conversations. The American Red Cross in Dallas Fort-Worth is the first chapter location to receive this technology outside of their national headquarters in Washington, D.C.

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Crowdfunding Will Soon Change Everything. In a Good Way.

Recently I partook in a fantastic Dallas crowdfunding workshop co-hosted by the United Way of Metropolitan Dallas and the Dallas Entrepreneur Center (DEC) entitled Play to the Crowd: How to Mobilize Your Networks and Harness the Power of Crowdfunding. The event was organized for both local non-profit leaders and entrepreneurs, featuring a keynote from social change evangelist and Forbes contributor Devin Thorpe, plus breakout sessions with several crowdfunding leaders who have either successfully leveraged their networks for successful crowdfunding, or have businesses that offer crowdfunding and crowdsourcing related services.  I learned that crowdfunding will increase 20 fold in 2014, with the potential to reach $100 billion in total funding.

As I learn more about the democratization of investment through Title III of the Jobs Act, I can see that crowdfunding is about to blow the top off of inaccessible corporate and real estate investing for the 99%.  It will continue to outpace business loans and venture capital as the number one source for business funding.  

Check out this Google Insights comparison courtesy of CrowdReason, LLC.  

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Tell it Like it Is!

How Social Media is Pushing Nonprofit Sector Back Toward an Open Collaborative Model

In preparation for a recent non-profit social media workshop, I read non-profit social media maven Beth Kanter’s The Networked Nonprofit and instantly wished I’d truly paid attention to it years ago! Her message about the evolving culture of non-profits in the US hit me like a ton of bricks and shed light on my ten years of challenges in the sector.

One would think that mission-oriented 501c3 organizations would naturally embrace an open and transparent organizational model that fosters partnerships and collaboration with like-minded organizations. Yet, I often experienced the complete opposite. I witnessed a spirit of funding competition internally amongst various programs and a perception that other non-profits in the same market were “competitors.”  I naively thought this behavior was unique to those organizations, when in reality, this was happening across the non-profit sector.

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Top Ten Reasons Why You Shouldn’t Read This Article

imageor Why 11 is the Loneliest Number 

Being a systems thinker, it’s not often that my brain works in a linear fashion. So top ten lists have a certain appeal, as they are linear relief for my brain. For me, they bring structure to the chaotic, overwhelming landscape of news and social media. 

Per Fast Company Psychologists have discovered a “Top Ten Effect,” where people lump everything into round number groups.  In other words, if your business is ranked #11 on someone’s list, it could be the marketing kiss of death.

Although I have been known to criticize writers for taking the easy road with fluffy  lists,  I have to admit, it’s more likely that I will read an article if it’s in the form of a list. Lists are is easy to scan quickly for relevance. Although they are usually broad in nature, they can be a good primer for an unfamiliar subject, leading me to research something further.  And even when want the two minutes of my life back when I get to the end and didn’t learn anything new, I still keep coming back for more.

I’m glad there’s some brain science behind our love for lists, as it proves to me that they aren’t going anywhere. 

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